I have the luxury to buy and sell my bitcoins without worrying that I may lose them.
Exchange rates are not posted. I hate getting ripped off. I will never use them again.
It's nice that they can accept payment in US dollars, euros and rubles by bank cards/wire transfers.
These guys are so informational they could teach you a years worth of bitcoin knowledge in 10 minutes! I received my Bitcoin within an hour and was able to view the progress of my transaction on my blockchain.info block explorer. Much faster than western union and money gram. Plus they have more Bitcoin ATMs than all the other operators!